Instagram provides a way to track your advertisements by providing analytics. To view the analytics on an advertisement, simply go to your Instagram profile and click “Promotions” from the menu. Click “Past Promotions.” Pick one of your past promoted posts and then you’ll be able to see how much you spent, what the audience was that saw the post, the number of profile visits due to your post, the interactions, and where people visited after clicking on your post. You’ll also be able to track how many people that weren’t following you saw the post and how many impressions it got.
To get a more detailed look at the demographics of your ad or boosted post, you can view gender, age range, and location for the audience to determine if it was the right fit for your content.
If you were happy with your boosted post’s performance, you can promote it again using the same audience and ad spend as before; if not, try changing the audience or ad spend.
Instagram ads give you the ability to be creative with your posts in a similar manner to creating regular Instagram posts.
Image Feed Ad
In order to promote your business with Facebook ads, you can create a static image post. This is the standard format for posts and ads on Facebook. It’s a single image that you can add a caption and call-to-action buttons like “Contact Us” and “Shop Now.”
Video Feed Ads
A Video Feed Ad is a video that plays like any other Instagram post in a user’s feed. Your video can be up to 60-seconds long and can include the same CTA buttons that Image Feed Ads have. One thing to keep in mind with Video Feed Ads is that you cannot rely on sound. Most people scroll through Instagram quickly and rarely click on a video to enable the sound, so make sure to capture the viewer’s attention even when the video is muted!
Carousel Feed Ads
A carousel feed ad is a type of Sponsored Story that consists of multiple images or videos. You can include up to 10 images or videos in one post, and you can include call-to-action buttons. A unique feature of carousel feed ads is that each photo or video can have its own button. The first image can be “Call Now,” the next can be “Contact Us,” and so on and so on.
Story Ads
Story Ads are simple, full-screen ads that appear in Instagram Stories. They can include Call-To-Action buttons, but the viewer will be prompted to swipe up on their screen instead of tapping a bar at the bottom of the image. These can be images or videos.
