Geo Location Advertising in Dubai, Location Based Targeting in UAE

Hundreds of companies use geofencing to reach people who are in or near their stores. Brick-and-mortar restaurants and online businesses also use geofencing; some examples include the History Channel, North Face, and BMW.

You can use geofencing in several scenarios. The most common use of geofencing is to direct customers to a business or store. You can create a geofence around your business, and then share an offer with anyone who enters that territory. For example, you can give away free samples or discounts to those who enter the area around your store, resulting in more foot traffic through your doors and higher sales for your company.

Another option is to create a geofence around the location of your competition and drive people toward your own business instead.

The third common use of geofencing technology is at events or trade shows related to your industry. This tactic can help bring in more foot traffic than normal to whatever event you’re attending, resulting in more exposure for yourself and greater returns on investment (ROI).

Lastly, you can use “hotspots” as targets for geofence campaigns. For example, if you wanted to increase awareness among college students, you could create a geofence that encompasses their school or campus and show them an offer when they get close enough to it.

Geofencing is a tool used to target customers using their proximity to your business. When determining the size of your geofence, you should consider your audience and how they will reach you.
For example, if you put up a geofence around your business, you must consider if people walk or drive there.

As a rule of thumb, when targeting foot traffic in urban areas, a four-to-five-minute walk works best for defining your radius. If you are targeting customers who drive rather than walk, it’s best to keep them within a four-to-five-minute drive of your business.