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Emirates Inflight Magazine & Screen Advertising

Reach the Skies with Your Brand

Tap into one of the most exclusive and high-impact advertising platforms in the world — Emirates Airline’s inflight advertising network. With over 16 million annual passengers from 150+ global destinations, Emirates offers your brand a premium gateway to affluent, influential, and international audiences.

Open Skies Magazine Advertising

Prestige. Engagement. Visibility.

Published monthly and available on every Emirates flight, Open Skies is a beautifully curated inflight magazine featuring content around travel, lifestyle, innovation, and culture. It is read cover-to-cover by business travelers, leisure flyers, and high-net-worth individuals seeking inspiration in the skies.

Why Advertise in Open Skies?

Access a premium readership with high spending power
High engagement with long dwell times
Trusted content environment boosts brand credibility
Ideal for luxury, healthcare, tourism, and investment brands

Target Audience

Affluent leisure travelers and families
C-Suite professionals and decision-makers
Medical tourism clients and global investors
High-spending international tourists

Inflight Entertainment Screen Advertising

Captive Attention at 30,000 Feet

Emirates’ ICE (Information, Communication, Entertainment) system is world-renowned, offering advertisers the opportunity to run video campaigns on personal seatback screens across all classes. Ads appear pre-roll before blockbuster movies or in dedicated promotional slots.

Key Benefits:

Targeted messaging in Business & First Class cabins
High-resolution video impact
Zero distractions or ad-skipping
Excellent for product launches, branding, or luxury positioning

Perfect For

Luxury Brands (Jewelry, Watches, Fashion)
Real Estate & Investment Projects
Aesthetic Clinics & Hospitals
Travel & Tourism Boards
Automotive & High-End Electronics

Why Choose Us?

We help you unlock the full potential of Emirates’ inflight media – from concept to execution – ensuring that your message soars with the world’s most elite travellers.

Emirates Inflight Magazine & Screen Advertising FAQ

Emirates Inflight Magazine & Screen Advertising refers to promotional content displayed in Emirates’ inflight magazines and on the ICE (Information, Communication, and Entertainment) system screens. This advertising reaches a global audience of travelers, offering brands a unique opportunity to engage with passengers during their flights.
Advertising options in Emirates’ inflight magazines include:
- Full Page Ads: Covering an entire page, available in bleed or non-bleed formats.
- Double Spread Ads: Spanning two consecutive pages, offering high-impact visibility.
- Cover Page Ads: Placed on the front, inside front, inside back, or back cover pages.
ICE is Emirates’ inflight entertainment system, offering over 5,000 channels of movies, TV shows, music, and games. Advertising on ICE includes:
- Video Commercials: Short video ads played during the flight.
- Interactive Ads: Engaging content allowing passengers to interact with the brand.
- Banner Ads: Static or animated banners displayed on the screen.
Emirates offers several in-flight magazines suitable for print advertising:
- Open Skies: A monthly magazine with a circulation of 130,000 copies, offering full-page, double-page spread, and cover page advertising options.
- Business Traveler Magazine – Middle East Edition: A monthly publication with a print run of 20,000 copies, targeting premium Middle Eastern travelers.
- Emirates Woman: A monthly magazine with a print run of 25,000 copies, distributed in First and Business class lounges and cabins.
- Emirates Man: A quarterly magazine with a print run of 35,000 copies, focusing on lifestyle, fashion, and culture.
Inflight magazine advertising offers:
- Targeted Audience: Reach affluent and frequent travelers.
- High Engagement: Passengers often read magazines during flights, leading to increased ad exposure.
- Premium Placement: Ads are placed in a high-quality publication, enhancing brand image.
Effectiveness can be measured through:
- Engagement Metrics: Tracking interactions with interactive ads.
- Brand Recall Studies: Conducting surveys to assess passenger recall of the ad.
- Sales Data: Monitoring sales or inquiries following the campaign.